About

Welcome to Luella - Melbourne fashion store and Women’s online boutique

Who are we

Luella is a Melbourne-based fashion brand that features styles from a collection of beautiful women's labels. We’ve been around for nearly 20 years and anyone who shops with us can see why. Our friendly customer service team are always happy to help with your order online, and in-store we love to help you find the perfect outfit or accessory.

Since 2004, Luella has been offering a curated collection of beautiful women's clothing at our iconic Bridge Road location in Richmond, Victoria. We love seeing our customers experience the quality of our garments firsthand, helping them look and feel fabulous!

In 2018 we launched our women's online boutique, where we host an elegant collection for style-savvy fashionistas like yourself who want their shopping experience to be as seamless as possible.

We have you covered from everyday basics to statement pieces, and our commitment to customer service is unwavering. We're proud that almost two decades later, it’s still what makes us stand out in the fashion space, along with the beautiful collections we offer, of course. 

The difference with Luella

You deserve unforgettable customer service, quality pieces that last for years to come and second-to-none shopping experiences. We strive to be one of your favourite places to buy clothes online - women’s outfits, shoes, dresses and more.

Our values:
❤ Keep our customers up-to-date with the latest fashion trends
❤ Deliver the best customer experiences
❤ Offer high-quality pieces that last
❤ Seemless shopping experiences online and in our Bridge Road store
❤ Build strong relationships with our wonderful customers so they know they can rely on us

Our boutique store is situated close to the Melbourne CBD, where customers can try on clothes or click & collect while our website offers a 24/7 service with worldwide shipping. So shoppers can shop any time of day from anywhere - just how they like it.

Experience our collection of clothes, accessories and shoes online women adore

Are you looking for a cute pair of joggers and a T-shirt to dress up with some classy heels? Perhaps you’re after some statement accessories to take your outfit to the next level? No matter your vogue, our extensive range of beautiful women’s brands and constant updates at competitive prices will empower you to express your unique style every day. 

Educare School


Some lovely words from our community

“Excellent quality and sizing is perfect! SUPER fast delivery.”
- Megan
★★★★★

“Fantastic service. Delivery was super fast and my pants fit perfectly. Thanks”
- Rachel
★★★★★

“Absolutely amazing customer service! Quick responses, polite, hassle free and compensating. The clothing is gorgeous and true to size. I couldn’t recommend Luella more. I will definitely be ordering from them again.”
- Hayley.
★★★★★

Are you ready to experience Luella?

Shop with Luella for gorgeous Women’s clothes, accessories and shoes online - Australia free shipping on orders over $100! Come in-store and experience the most beautiful collections of seasonal clothes and dresses Melbourne has to offer.

Discover our newest releases